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The Blossom Story

Video Tutorial

In Our Soul:
Inspired by a Parent's Desire

Blossom grew out of a father’s desire to read bilingual bedtime stories to his daughter in a fun and authentic way. Our founder, Bill Tan, found it challenging to find good bilingual book options, and discovered that it was a common frustration for many families. Parents who want to help their kids learn another language either have to translate on the fly while they’re reading or, if the book has side-by-side translations, read the same story twice in both languages. Neither is an effective nor enjoyable option. Having worked on several children’s education projects with the likes of Sesame Workshop and built a successful language e-learning platform for healthcare professionals, Bill set out to develop a better way for parents to bond with their children over bedtime stories and embark on the imaginative journeys they inspire.

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3:01

In Our Brain:
Rooted in Rigorous Science

Blossom utilizes an intuitive language learning approach that involves ‘code switching’: the alternation between two or more languages in a single utterance. A team of specialists in sociolinguistics, applied linguistics, computational linguistics and early childhood development came together to design the signature Bi-Lingual Story Switching Method (BLoSSoM). With funding support from the National Institutes of Health (NIH), Blossom is currently being tested with teachers, parents, and children.

In Our Heart:
Committed to Supporting Underserved Communities

Early language development is the foundation to many important milestones throughout one’s lifespan, including academic success, healthy interpersonal relationships, and emotional wellbeing. With its emphasis on active parent-child co-reading and joint gameplay, Blossom presents a valuable opportunity for supporting early literacy development as well as intergenerational communication.