#WOD

Keeping Worldwide Audiences Engaged With Social Content

Overview

World of Dance is the world’s biggest celebration of urban dance and music culture. Since 2008, the World of Dance Tour has put creativity and talent at center stage.

Objectives

  • Drive brand awareness and affinity as their brand grows
  • Produce unique content creation experiences on-location
  • Showcase live curated content on venue display screens
  • Natively Integrate sponsors

Approach

What if you could create a worldwide dancing challenge driven by social?

Behind The Scenes

Strategy

Blossom partnered with WOD to launch a fresh and interactive brand campaign,
centered around content contributed by both the performers and their fans,
that could be monetized with sponsors and advertisers.

Blossom Solutions

How WOD created an engaging experience across all their digital properties

PRODUCT-HUB

Online Community

By integrating a Community Hub on their website, WOD is able to tell and update their social story on their own property before, during and after all their events.

VIEW ONLINE COMMUNITY

Mobile App

With the Creator Mobile App, used primarily by the staff and critical influencers, WOD is able to get rights-cleared photos and videos that can be immediately used across any of the WOD digital properties.

 live-event

Event Screens

Utilizing the Event Hub,
WOD can showcase real-time fan content,
integrated with branded content,
throughout the event on the JumboTron,
as well as the event TV’s,
wherever they are in the world!

Photo Booth

By taking the HALOCAM Photobooth around the world with them, WOD capture’s fan content, along with dancers behind the scenes content, which they showcase live on the event screens or on their website community page.

Advertisers

By integrating the iNADS Ad Server, WOD can integrate native ads and/or call-2-Actions within their social content.

VIEW LIVE EXAMPLE

The Results

 WOD was able to build an interactive experience that ultimately led to increased brand awareness and long-term campaign recognition that continues to grow after every event.

 With social as the driving force for engagement, user engagement soared as visitors posted their pictures using the event hashtags. The use of the event displays generated excitement throughout the event while the HALOCAM product made it easy for attendees to get their pictures on the screens.  Additionally, they were able to secure title sponsors and advertisers into their online and on-site experiences as their popularity grows around the world.

50

Captured Content

5.2

Impressions

4.8

Reach

50

Increase time on website

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