How Style Fashion Week Amplifies Attendee Engagement
Style Fashion Week, producer of globally recognized fashion events, provides top designers a world-class platform to showcase their collections
- Amplify Style Fashion Week attendee engagement
- Create an engaging experience for the fashionista audience
- Showcase live curated content on venue display screens
- Drive brand awareness for Style Fashion Week brand
Utilize UGC to identify fashion trends and where to purchase
Behind The Scenes
Use social media to tell the social story of the 4-day event for fashion designers, insider’s and their guests.
Give website visitors a unique way to browse the Style Fashion Week content, while providing the social validation they crave at the point of purchase. By augmenting professional product photography with customer photos from social networks, Style Fashion Week is able to add a powerful trust factor at the point of sale.
By integrating the HALOCAM Photobooth into their 4-day event, Style Fashion Week capture’s fan content, along with models behind the scenes content, which they showcased live on the event screens and website community hubs.
Utilizing the Event Hub, Style Fashion Week
can showcase real-time fan content,
integrated with branded content,
throughout the event on the JumboTron,
as well as the event TV’s,
wherever they are in the world!
The event was a huge success as Style Fashion Week saw increases across the board in engagement and awareness. By linking social to purchase, Style Fashion Week created an opportunity to place merchandise in front of their audience in a ground-breaking, genuine way.
As a result, fashion brands and invited attendees were able to view an aggregate story of the 4-day event and share their favorite runway moments and sell a few designer pieces.
Increase time on website