#FOXDEPORTES

How FOX Deportes increased engagement at live activations

Overview

Fox Deportes is a cable television network dedicated to broadcasting sports-related programming 24 hours a day in Spanish, aimed at the Hispanic population in the United States.

Objectives

  • Increase foot traffic at event booth
  • Drive brand awareness and affinity for Fox Deportes
  • Social media hashtag contest
  • Showcase live curated content on venue display screens

Approach

Create shareworthy online moments from offline fan experiences

Behind The Scenes

Strategy

Collect opt-in emails and drive traffic to the Fox Deportes digital property.

Fox Deportes utilized our photo booth activation strategy that captured branded content of
booth visitors and notified the user via email they were mentioned at Foxdeportes.com.
The curiosity from users drove traffic to the web property where a social community hub
displayed all the photos taken  from the booth amongst other curated social media content.

Blossom Experiences

FOX DEPORTES integrated three solutions that made the strategy a home run!

PRODUCT-HUB

Online Community

By integrating a Community Hub into event micro-sites, Fox Deportes is able to post their social content and event activation content to engage with their fans from event to event.

VIEW COMMUNITY HUB

 live-event

Event Screens

Utilizing the Event Hub,
Fox Deportes can showcase real-time fan content,
integrated with branded content,
throughout the event on the JumboTron,
as well as the event TV’s,
wherever they are in the world!

Photo Booth

By utilizing the HALOCAM Photobooth for activations, Fox Deportes captures real-time fan photos and videos that can be used on the event screens and online communities, maximizing their real-time engagement.  Additionally, they are able to capture email addresses and integrate relevant, sponsored coupons/discounts when fans choose to email themselves.

The Results

The use of HALOCAM as the primary activation tool for their events continues to be a hit with both the fans and the marketing execs – providing a brandable, unique experience for their fans that also captures memorable branded content and email addresses from each fan.

Integrating with the event displays, Fox Deportes generated excitement about the event while the HALOCAM product made it easy for attendees to get their pictures on the displays.

105

Selfies

650

Impressions

320

Reach

25

Increase in booth visits

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